In the midst of COVID-10, most brands are focused on maintaining market share rather than growing it. Given the inherent craziness of today’s world, that might appear to be the most logical course of action. But there is a hidden opportunity that marketers need to know. Consumers are seeking new brands. Adobe Advertising Cloud’s survey […]
Continue readingOpportunity: Advertising During Economic Downturns
In a time of uncertainty, it can be tempting to cut advertising budgets, but that can have longterm ramifications. Nielsen cites a possible 11% decline in 2021 revenues for companies that pause advertising altogether. Maintaining some advertising, especially if that advertising speaks to the current environment (curbside pick-up, online shopping, company donations), allows brands to […]
Continue readingWho is OnMilwaukee?
OnMilwaukee is a digital media magazine covering local entertainment, dining and events, and is southeastern Wisconsin’s original influencer.
Continue readingConsumer behavior during COVID-19
It may be tempting to pause your campaigns in turbulent times, but using those times may actually be the best strategy. Historically, media consumption rose nearly 60% when consumers were asked to stay home during past crises.
Continue readingNew logo for Lift Digital Solutions
We’ve designed a set of new logos to usher in a a brighter, airier future that better reflects our diverse offerings and advanced capabilities.
Continue readingOpportunities are everywhere
