In the midst of COVID-10, most brands are focused on maintaining market share rather than growing it. Given the inherent craziness of today’s world, that might appear to be the most logical course of action. But there is a hidden opportunity that marketers need to know. Consumers are seeking new brands.
Adobe Advertising Cloud’s survey found 39% of people have already tried new brands during the pandemic. Millennials and Gen Zs were among the most likely, with over 50% having tried new brands. This is because of necessity, but also because of boredom and advertising. People are looking for ways to fill their time, and your brand can help.