YouTube has over 2 billion monthly users worldwide, which is almost a third of the internet.

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Opportunity: How to Win New Customers during COVID -19

In the midst of COVID-10, most brands are focused on maintaining market share rather than growing it. Given the inherent craziness of today’s world, that might appear to be the most logical course of action. But there is a hidden opportunity that marketers need to know. Consumers are seeking new brands. Adobe Advertising Cloud’s survey […]

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Opportunity: Advertising During Economic Downturns

In a time of uncertainty, it can be tempting to cut advertising budgets, but that can have longterm ramifications. Nielsen cites a possible 11% decline in 2021 revenues for companies that pause advertising altogether. Maintaining some advertising, especially if that advertising speaks to the current environment (curbside pick-up, online shopping, company donations), allows brands to […]

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