YouTube is BIG. Even bigger than you might think. It has over 2 billion monthly users worldwide, which is almost a third of the internet.
In the U.S. 73% of adults use YouTube. In comparison, Facebook captures 69% of U.S. adults, and Instagram captures 37% of U.S. adults.
Percentage of U.S. adults who use YouTubePew Research Center, 2019
Your brand’s audience is on YouTube, and you can reach them with detailed targeting.
- Serve ad on channels focusing on content relevant to your brand.
- Target users that have recently visited location categories.
- Target users that are in-market and interested in select products and services.
- Serve ads to users searching keywords related to your brand or product.
Ads on YouTube are served on a TrueView basis. This means you are only charged for users that watch your video for 30 seconds or engage with the ad.