Connected TV offers advertising on popular streaming platforms such as Hulu, Sling, and Apple TV. Because these ads play during “lean back” viewing moments, and devices provide limited skipping options, your ad captures the audience’s full attention. As a result, this service can deliver completion rates of 95%+!
You can layer in audience and geo data to maximize your budget.
Percentage of households with connected TV.CTV
- According to 2018 Nielsen report “Americans are now streaming nearly 8 billion hours per month on connected TV devices like Roku, Apple TV and Amazon Fire TV.”
- Access an audience that is open to advertisements. Rather than a disruption, users perceive ads as a welcomed trade-off for a more affordable subscription plan.
- 43% of 18-34 year-olds watch programming via CTV devices daily.