LIFTdigital Solutions helps advertisers connect to their audience. Get advanced targeting across all platforms: Display ads, search, audio and video. Enhance your brand with a digital strategy that delivers. Download the PDF: LIFT Digital Solutions (PDF)

1.

OnMilwaukee

The OnMilwaukee audience is educated, affluent, loyal & diverse.

OnMilwaukee.com

  • Hyperlocal, independently‑owned for 16+ years, digital only.
  • Eppy Award winner in lifestyle and entertainment, a coveted industry recognition.
  • Unique, flexible partnership allows you to tell your story how you want it told.
  • In‑house ad creation with quality placement and integration.
  • Mobile, social, digital messages that perform.

mobile.onmilwaukee.com

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  • Redesigned and relaunched in 2012.
  • Fastest‑growing segment of OnMilwaukee.com
  • 600% increase year over year for a 20% marketshare.
  • 100,000 monthly visitors.
Website
  • 35,000 readers/day
  • 600,000 unique visitors/mo.
  • 1 million+ visits/mo.
Social Media
  • 22,000+ Facebook friends
  • 47,000+ Twitter followers
Email
  • 2,000 Daily Digest subscribers
  • 10,000+ Weekend Preview subscribers

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2.

We are a full service, strategic hub for clients who need customized digital advertising solutions.

Mobile. Tablet. Desktop.

Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

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Contextual & Keyword

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Behavioral

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Demographics

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Geographic

Enhance your brand with a digital strategy that delivers.

  1. Dynamic, targeted campaigns reach your audience on sites they use.
  2. Get diversified access to high‑quality newspaper, broadcast, radio and magazine websites, including our own.
  3. Recieve simple, comprehensive digital campaigns from expert media buyers.

Make it work for you

Plan > Implement > Manage > Report > Renew!

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3.

Dynamic mobile advertising

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Weather

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Distance

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Timing

  • Automated, dynamic banners
  • Ads adjust based on weather, distance from destination, or time of day.
  • Run of network - DMA, Zip, Radius
  • Click to call, map, email, or visit site
  • Target channels (Sports, Politics, News, etc.) - DMA Only

Find customers across thousands of apps and mobile sites with the most accurate geo‑targeting available.

Why mobile matters

  • 68% of men, 58% of women make purchases due to mobile ad impressions.
  • The global smartphone audience will total 1.75 billion in 2014.
  • Average daily use: 127 minutes/day (12% of media consumption time).
  • Ad revenue: $1 billion in 2011; $10 billion projected by 2016.
  • 63.5% of adults own smartphones.
  • 40% of shoppers consult 3 or more channels before purchase.

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4.

A premium network with personalized reach, volume you need & results you want.

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A full‑service consultation with one expert point of contact across thousands of local and national sites.

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5.

Why Search?

Search seeks to promote websites by increasing their visibility in search engine result pages.

  1. 100 billion searches are conducted every month.
  2. 91% of adults use search to find information.
  3. 89% of consumers use search engines to make purchasing decisions.

Nearly 50% of internet users eventually perform a search in response to display.

Customization

We recommend an optimal campaign build from advertiser's input about customized keywords, ad copy, ad groups and overall campaign strategy.

Transparency

Full review of placement, ad copy, keywords, and search engines. Our team will never leverage content networks without your consent.

Human Touch

Human expertise is essential to a successful campaign. Each advertiser has a dedicated campaign manager to monitor campaign performance.

Technology

Top‑rated search management software called Kenshoo offers best of breed industry technology and deep insights into campaign performance.

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6.

High impact video with MosaiX Media

MosaiX Media

Whether your message is pre‑roll across multiple platforms or on YouTube; high‑impact video can be produced and delivered to any screen or mobile device.

  1. Ads appear on sites like ABC News, USA Today, and HGTV.
  2. Video pages contain fewer distracting elements and longer page view times, putting your message in a less cluttered environment.
  3. CTR is historically higher than standard web display campaigns.

US adults spend more time on digital devices than they do watching TV.

Advanced Video Network

  1. Geo‑targeting is available to DMA or US Zip codes.
  2. 15 or 30 seconds.
  3. Pricing model is CPM.

YouTube

  1. After 5 seconds, a “skip video” button appears on the player.
  2. Pricing model is cost‑per‑completed‑view (CPV).
  3. YouTube pre‑roll video audiences are self‑selecting and should run ROS unless otherwise recommended.

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7.

Video production made easy. And it’s reasonably priced, too.

MosaiX Media

Premium

Engaging video for any business includes:

  • Tailored messaging
  • Music
  • Voice over
  • Stock images
  • 48‑hour turn around

Custom

Completely customized video includes:

  • Local video shoot
  • Post‑production
  • Music
  • Voice over
  • 48‑hour turn around

Basic

Budget‑friendly template video includes:

  • Music
  • Voice over
  • Stock images
  • 48‑hour turn around

Producing video for business doesn’t get any easier.

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8.

Sell products with ShopLocal

Shop Local

Driving traffic to your business and products while encouraging sales is crucial. That’s why we created Shop Local — a marketplace where businesses of all sizes can sell products to our captive audience. When you join our shopping network, your products will also appear on other sites with content that’s relevant to your business. As our network grows, your product visibility and brand presence grow, too.

One simple plan - $27/mo.Sell your products in OnMilwaukee’s Shop Local Marketplace in a storefront branded to your business.

OnMilwaukee is one of the most visited websites in the Milwaukee area. Increase brand awareness and product visibility by selling in our marketplace. Then embed your entire store—from product listings to payment—on your existing website at no extra cost.

Quick sale

Whether you’re looking to sell a single item or want to give our product posting capabilities a test drive, Quick Sale is for you. With no up‑front cost, casual sellers can post items and take payment.

Features

  • Presence on OnMilwaukee.com and store embedded on your own website.
  • 100% mobile‑friendly design
  • Unlimited product listings
  • Secure, PCI compliant credit card processing
  • Best‑in‑class search engine optimization
  • Conversion‑optimized shopping cart solution
  • Customizable shipping options
  • Automated email notifications
  • And more!

Fees

No transaction fee. 2.9% + $.55 credit card fee.

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Download the PDF: LIFT Digital Solutions (PDF)