Overcome ad blindness with a local look and feel through native advertising.
Native advertising is a good way to integrate your message into the flow of a viewer’s daily life and it becomes more effective when paired with banner ad reminders.
A native advertising strategy tries to connect with the reader by using relatable language and trusted voices. It should be as entertaining as it is informative. A reader is more likely to interact with your ad if they perceive a value to them beyond simply buying your product. If you provide that value a reader will be more likely to share.
There are a lot of ways to inject your message into a native format: relatable written content with facts and images, sponsored name drops, audio content with podcast interviews or even entertaining music (beyond a jingle). You could also give the message to the masses to be remixed into memes or attached to interactive stories via animated GIFs and try to spread your messages virally.
Find out how we can help you integrate your messages into the most relevant content.